Making Scientists Smile
Innovative reagents, exceptional support — empowering researchers worldwide.
Shop all Assay Genie productsEmpowering Researchers with World-Class Reagents
Assay Genie is a global life-science reagents company founded in Dublin by scientists, for scientists. From ELISA and multiplex immunoassays to antibodies, recombinant proteins and cell-based assay kits, Assay Genie delivers validated tools that accelerate discovery across cancer, immunology, neuroscience and metabolism research.
Assay Genie & MyBio — Irish Distribution Partnership
MyBio is the exclusive Irish distribution partner for Assay Genie.
Order through MyBio's online shop now, or by emailing info@mybio.ie.
Validated reagents, trusted worldwide
Founded in Dublin in 2017, Assay Genie has grown into a trusted global supplier with a catalogue of over 120,000 validated products, cited in more than 100 peer-reviewed publications in journals including Nature and Cell.
Trusted by leading institutions — from Pfizer, GSK and AstraZeneca to Harvard University and Trinity College Dublin — Assay Genie combines rigorous validation with responsive scientific support. With offices in Dublin and London and distribution in more than 80 countries, it is available in Ireland exclusively through MyBio.
GeniePlex — More Data, Less Sample
GeniePlex is Assay Genie's bead-based multiplex immunoassay platform, enabling simultaneous detection of up to 24 analytes in just 15µL of sample on a standard flow cytometer — the data of many separate ELISAs in a single run. With 450+ analytes across human, mouse, rat, NHP and canine panels, it's ideal for cytokine profiling in immunology, oncology and infectious-disease research.
Every GeniePlex order includes 3 free training sessions and free data analysis — with a full data report returned within 12 hours.
Introducing ColorStep ELISA
A streamlined ELISA workflow designed for accuracy without the complexity — ideal for labs working with limited sample volumes and high-throughput demands.
- Precise results from just 50µL of sample
- Rapid protocols with colour-coded reagents
- Ideal where sample volumes are limited
- Manufactured under ISO 13485 quality standards
- Validated across multiple sample types
Trusted by researchers worldwide
Assay Genie products are relied upon by scientists at Harvard, Oxford, Stanford, Pfizer, GSK and AstraZeneca, with citations in Nature, Cell and the Journal of Immunology.
Assay Genie products & applications from MyBio
Explore the full Assay Genie range on the MyBio shop — filtered and ready to order.
Popular Assay Genie kits
ATP Assay Kit (Luminescent)
A rapid method to measure intracellular ATP. The single working reagent lyses cells to release ATP which, in the presence of luciferase, reacts with D-luciferin to produce light. Non-radioactive and homogeneous, it runs in 96- and 384-well plates and suits high-throughput screening.
View on the MyBio shop →Dual Luciferase Reporter Assay Kit
Sequentially measures Firefly and Renilla luciferase activity from the same sample — an excellent choice for detecting changes in signalling pathways and gene regulation from cells transfected with reporter plasmids.
View on the MyBio shop →
Caspase 3/7 Apoptosis Assay
Quantitative determination of Caspase-3 activity and high-throughput screening for apoptosis inducers and inhibitors — a key tool for cell-death research in oncology, immunology and drug discovery.
View on the MyBio shop →Committed to supporting your research
MyBio are committed to providing Irish researchers with rapid access to Assay Genie's validated reagents, backed by local support, fast delivery and expert scientific guidance.
Talk to us about Assay Genie
For more about Assay Genie products and applications, please get in touch — or order directly through the MyBio shop.